Personal Journey
My journey began in leading commerce agencies like altima° (now Accenture), where I delivered large-scale projects for enterprise clients. I later moved in-house to drive full digital transformations at Lumen (Sonepar) and now AMG Medical. From the trenches of ERP migrations to the front lines of customer experience, I understand the operational reality behind B2B growth.
15+ Years
Guiding manufacturers and distributors through digital transformation
Practitioner-Led
More than 8 years leading digital transformation inside manufacturers and distributors
The Gap I Bridge
I've spent over a decade helping some of the largest manufacturers and distributors in the world build their digital strategy. And no matter the company size or industry, the story is almost always the same:
Digital teams are speaking in platforms, UX, and integrations.
Executives are thinking in P&L, margins, cash flow, and customer retention.
Both are right. But both are talking past each other.
My work is about closing that gap—giving executives the strategic clarity and business-first language they need to lead transformation with confidence. I don't speak in buzzwords. I speak in roadmaps.
Speaking & Presentations
Keynotes, panels, and workshops at major industry conferences
Career Highlights
Locations
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